Factors Driving Repeat Visitors to Their Favorite Web Sites
According to Jakob Nielsen of the Nielsen
Norman Group, ease of use is one of the most important and yet
most neglected needs of Internet users. Let's look at the statistics
that he has gathered.
 | 75% High Quality Content |
| 66% Ease of Use |
| 58% Minimal download time |
| 54% Often-updated |
Notice that the following are items that score low with users:
| 14% Coupons & Incentives |
| 13% Favorite Brands |
| 12% Cutting Edge Technology |
| 12% Games |
| 11% Purchasing Capabilities |
| 10% Customized Content |
| 10% Chat & BB |
  
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