High Quality Content
    (accurate; grammar and spelling checked)

Often Updated
    (fresh, timely)

Minimal Download Time
    (HTML + Graphics = 40-60K)

Ease of Use
    (novice and advanced users have good navigation)

Relevant to User's Needs
    ("Is this for me or them?")

Unique Use of Online
    (interactive, creative, latest use of technology)

Net-centric Corporate Culture
    (branding: "logos")