| Things to
Consider |
Suggested
Guidelines |
| Text content |
Between 100 and 500 words per page |
| Text breaks |
A headline, rule, or image every 40 to 100 words (except
in long articles or stories) |
| Page length |
Two to four screens (at 640 x 480 resolution) |
| File size |
No more than 50 KB per page, including images; animated
GIFs can be up to 100 KB per page |
| Speed |
First screen of text and key images appear in under
three seconds over a 28.8Kbps modem |
| Colors |
Two to four thematic colors dominant |
| Fonts |
No more than three fonts (in graphics and text) |
| Blank space |
Background should show on at least 50% of page |
| Contrast |
No color in background should be close to text color |
| Tone and style |
All text and graphics consistent in mood and theme |
| Overall impact |
Page as a whole should appear balanced and attractive |
